The Shoot: A Fresh Start for Spring/Summer 2020
New season has arrived, and with it, our Spring 2020 campaign featuring Kerryn Paasila as lensed by Hannah Scott-Stevenson.
For Spring/Summer 2020, The Forme reflects our need for optimism, with key trends for this season all contributing to a yearning for a positive outlook–fashion acting as a welcomed form of escapism.
Our talented team of buyers have considered the times and shifted their picks from travel-ready styles that take you to Europe and back, to styles for here, now, and the future. Everlasting and timeless styling unite with new arrivals landing each week that define your wardrobe, whatever the season. Pieces from VERGE, Layer/d, Rosemunde, and Mela Purdie are designed by women, for women, to work for you, wherever and whenever you wear them.
Your Summer style is re-invigorated with pared-back silhouettes, statement prints, and tonal colourways that embody a minimalist’s sensibility. For us, warm weather outfitting is all about ease–styles that you can slip-on and go that still look elegantly refined and effortlessly chic.
Below, discover key trends to try this season, as chosen by our team of buyers for S/S ’20.
With fewer excuses to dress-up, we look to wardrobe pieces to invest in now and cherish for seasons to come. Impactful, yet understated–enough to be on-trend for now and the future.
When it comes to your forever wardrobe, it pays to invest in the best. From the perfect lightweight cotton shirt for Summer, to the easiest slip-on shorts and slides, your core wardrobe should last you season upon season; outlasting trends.
Born in sunny California, Frank & Eileen is synonymous with timeless daily classic pieces that are made in the U.S. from fine Italian cottons. Designed to simplify your day-to-day outfitting, you’ll find your Frank & Eileen shirts becoming your new uniform this Summer.
This season, a change of scenery is as important as ever. Whether it be a trip to the closest coastal beach town or a trip to tree-lined mountains, our new season collections ensure you’re covered from city to coast.
Modern masters of warm weather print, Australian label Oneseason design relaxed, effortless pieces that accent the natural landscapes of the Australian coast. Lightweight cotton dresses, skirts, and throw-over pieces are thoughtfully considered by designer Shani Anderson to become simple Summer staples.
THE JOY OF DRESSING UP
A new eclectic approach to styling lets you embrace your freedom of expression in the form of Spring’s newest prints. If you’re looking for the go-ahead for prints this season, here it is courtesy of VERGE’s Spring styles.
For Spring 2020 New Zealand label VERGE have delivered prints that are intentionally designed to enliven your wardrobe–a testament to our craving for optimism in current times. The new season ‘Feline’ print is featured twice in our new season campaign, highlighting the continuing impact of animal print for the brand and the season.
The label also looks to prints that combine muted and pop-of-colour tones– cleverly incorporating colour into your wardrobe without overwhelming your existing staple pieces.
A REFINED ELEGANCE
Bringing a casual air to the fore, our favourite labels have embraced a new perspective on everyday essentials. Relaxed styles are re-imagined with contemporary twists on classic shapes acting as a guiding force.
Designed and made in Melbourne, Layer/d design clothing for the contemporary woman with a modern sophistication and refined edge–a thoughtful amalgamation of classic and cool.
“For S20 quiet colours and luxury touch materials form organic feminine shapes with just enough volume to allow for soft movement.
The lines are elegant, drawing attention to the sensuality of the female form, a collection of beautifully composed ensembles with no sharp edges.” – Rani Hallums, Creative Director Layer/d