LMND uses ethically sourced, raw materials to craft their styles
Designer Ana Escobar believes that this mindful use of ethical materials acts to reprogram shopper’s thinking that low prices equate to a lack of quality.
LMND’s Chiara Maxi Shirt Dress is cut from crisp cotton poplin that’s garment-dyed to ensure the rich teal hue maintains its vividness wash after wash.
It’s designed with relaxed proportions in mind, like the dropped shoulders and curved knee-skimming hem, and has a full-front button placket that allows you to wear yours open over swimwear or relaxed separates.
Roll-up the sleeves and pair with flat sandals and a wide brimmed hat for an off-duty look.
“It has actually come from a place of really wanting to do something nice and optimistic and fresh,” says creative director Ana Escobar of her label LMND. Founded in 2018, LMND, pronounced Lemonade, focuses on simple, well-made basics with classic silhouettes rendered in bold colourways and timeless prints. High-quality wardrobe staples that range from organic cotton poplin shirting to luxurious cotton and cashmere knits have allowed Escobar to build a brand that is truly for everyone.
Having grown up in Columbia where houses are painted in brightly coloured hues, Escobar’s confident colour selection is a guiding force behind the label’s success. Each individual item in LMND’s collections is garment-dyed, meaning the garment is cut and sewn before it’s dyed, resulting in a richer colour that maintains its boldness wash after wash. Escobar’s use of colour is most noticeable in the iconic ‘Chiara’ classic shirt and shorts set that have become the label’s bestselling duo, re-invented each season in new saturated hues.
The label’s accessible price-points are impressive when you consider the high-quality materials used to create each style. LMND uses ethically sourced, raw materials to craft their styles, including the organic cotton used to make the Chiara shirts and shorts. Escobar believes that this acts to reprogram shopper’s thinking that low prices equate to a lack of quality.
Be sure to keep an eye out for LMND’s campaigns each season–a go-to guide on how to style the richly coloured separates and dresses from the season.
Designer Ana Escobar believes that this mindful use of ethical materials acts to reprogram shopper’s thinking that low prices equate to a lack of quality.
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