RAINS co-founders Daniel Brix and Philip Lotko are no strangers to wet weather. Having met at design school in Denmark, the duo was inspired by the inclement weather and clean-lined design tendencies of their Danish homeland. Thus, they created RAINS, an instinctive solution for those who want to remain fashion forward in the harshest of weather conditions.
Founded in 2012, the label launched with a single product: a rainproof poncho. For RAINS, this was the very definition of the guiding principle that inspired the launch of the label; embracing a simplistic approach that elevates functional design. After the success of the initial poncho design, that was revered as a new and interesting style solution, the label expanded, offering a refined, contemporary, and always hyper-functional collection of rainproof accessories, jackets, and clothing.
Drawing from rainwear archives, the brand revitalises classic silhouettes, while also remaining at the forefront of weatherproofing technology advancement. Signature to the label is the lightweight yet flexible PU fabric used to make the garments each season. This polyester material is ultrasonically welded to a polyurethane coating, resulting in a high-quality fabric that is strong enough to withstand most inclement weather conditions. Further, the label ensures all zippers, buttons, and finishings are optimised to ensure they are both weatherproof and made of the highest quality materials available.
Committed to embodying the core facets of Scandinavian design, expect uncomplicated silhouettes that walk the tightrope between function and fashion. From women’s raincoats and jackets to weatherproof bags and accessories, discover our RAINS edit–a showcase of stylish and practical wet-weather-wear for the global woman.
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Want to try it on? Visit us at The Forme Showroom.