After living in Europe and travelling around on the Eurorail, creative director Jeff Abrams set out to develop a designer label that blended a Southern California lifestyle with a refined European aesthetic. Ten years later, Rails, named after Abrams’ Eurorail trips, has grown into a cult favourite label for a global audience.
Rails places a large emphasis on fabrication with innovation of new and exciting fabrics launched each year. Through the development of custom fabrics that are often exclusive to the label, Rails is able to design seasonal collections that feel uniquely Rails.
Since its inception, travel has been deeply etched within Rails’ DNA–a defining component echoed through each seasonal photoshoot that’s shot in a different city across the globe.
Expect simple, yet sophisticated collections that are filled with easy women’s shirts, loungewear, outerwear, and knitwear, all with a super soft handle that feels effortlessly luxurious.
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