Collection: Lollys Laundry

Copenhagen-based brand Lollys Laundry encompasses the carefree spirit of Scandinavian dressing. Led by designer Kamilla Byriel, Lollys Laundry initiates clothing “made to live in.” Founded in 2007, the brand’s guiding force remains true to Byriel’s belief that fashion should be fun– “otherwise it's no use.” From tactile, colourful knitwear and outerwear to easy one-and-done dresses, the Danish brand stands for high-quality, affordable, and accessible designs that pack a punch.

The label’s collections are saturated with colour, fun-filled, and effortlessly cool. Championing a mix of shapes and colours, each seasonal offering blends unpretentious design with classic styling. Recognised as a leading design force in the Danish fashion scene, the label has received the Børsen Gazelle Award for nurturing creativity in Denmark on multiple occasions.

The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.

The Forme’s edit includes versatile and wearable styles from pull-on cotton pants that are perfect for your next vacation, to colourful windbreakers and vests–visualise bold prints and textured fabrics.

As the largest stockist in Australia, shop the latest collection from Lollys Laundry online at The Forme, with the option for free and fast, express shipping across Australia and New Zealand.

Free shipping on orders over $200. Shop now, pay later with AfterPay.

Need help? For styling advice or general enquiries please click here.

Want to try it on? Visit us at The Forme Showroom.