Collection: Lollys Laundry

Lollys Laundry was founded in Copenhagen in 2007 by designer Kamilla Byriel, on the belief that fashion should be fun, otherwise it is no use. The label makes clothing, in its own words, made to live in: tactile, colourful knitwear, easy dresses and outerwear that blend unpretentious design with classic styling. A multiple recipient of Denmark's Børsen Gazelle Award, the brand is recognised as one of the leading creative forces in Danish fashion.

The Forme is the largest Australian stockist of Lollys Laundry. Our curated collection runs from textured cardigans and colour-saturated knitwear to cotton utility jackets and easy pull-on pants, each piece chosen for the way it lifts an outfit without asking for ceremony. A Lollys knit over the Cruise Jean is the definition of Scandinavian ease applied to an Australian week. New colours land in New Arrivals each season.

The Forme is an Australian online fashion destination curated by women, for women. Free shipping on orders over $200; shop now, pay later with AfterPay. Want to try Lollys Laundry on? Visit The Forme Showroom.