OUR STORY

Founded in 2018, The Forme began in Sydney with a steadfast conviction that continues to be our top priority; dressing well should be uncomplicated.

The Forme is not a department store; it is an Edit. Every label is curated, every piece we carry and every new arrival at The Forme has been particularly chosen by our buying team, who source and seek established and emerging designers, from Australia and abroad, to bring the best of each in-season collection to our customers. The difference is The Edit: stylish, sophisticated, simple and elegantly refined, for the woman who intends to remain relevant.

THE EDIT

Complemented by pre-launches and exclusive pieces from our brand partners, The Forme offers a carefully curated collection from coveted contemporary designers including VERGE, ALÉMAIS and Lollys Laundry.

The Forme is the largest online supplier of VERGE Acrobats in Australia; always available and in stock.

THE EXPERIENCE

Our collections are photographed in-house and accompanied with expert styling advice supported by immersive storytelling running through everything we publish. In this way, a community of style-conscious women are accommodated on how to dress with intention and shop consciously. Online, these strategies take the form of a considered digital experience and a tailored Personal Shopping service. Significantly, our Darlinghurst Showroom is available to showcase and highlight styles on site while providing opportunities to try on selected items upon request.

Independent and female-founded, The Forme remains headquartered in Sydney, where it began.

The Forme is an Australian online fashion destination, curated with intention for the modern, ageless woman.