Privacy policy

1 General

1.1 Theforme Enterprise Pty Ltd ACN 625 234 808 (The Forme, we or us) recognises that your privacy and the protection of your personal information is important to you. This policy sets out how we collect, use, disclose and secure your personal information. It also sets out your rights to access and correct your personal information held by us.

1.2 At The Forme, we take our privacy obligations seriously and are committed to ensuring that we handle personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Privacy Act).

1.3 This policy covers all our business activities, including our website, retail Showroom, and social media accounts, and the supply of our products via the online store contained on this website or otherwise.

2 What is personal information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not.

3 Collection of your personal information

3.1 We usually collect personal information in the following ways:

(a) directly from you, via our website and social media accounts, or by telephone, email or in person;

(b) when you set up an account with us, including if you sign in to your account using social media credentials;

(d) through your other dealings with us, including your enquiries, feedback, product reviews, surveys, questions, complaints, or employment applications;

(e) from third party service providers, where you consent to this;

(f) from publicly available sources of information;

(g) from government and other agencies, where necessary depending on the nature of our relationship (e.g. from credit reporting agencies); and

(h) via any other method permitted by law and where you have given your consent.

3.2 The types of information we collect will depend on the nature of our relationship with you and may include your:

(a) contact details, including your name, country of residence, billing address, shipping address, email address, phone number;

(b) account information, including your username, password, security questions, preferences and settings;

(c) transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions. This includes your credit card information;

(d) device information, including information about your device, browser, or network connection, your IP address and other unique identifiers;

(e) usage information, including information regarding your interaction with our website; and

(f) other personal information, as necessary.

3.3 You do not need to give us personal information, but if you don’t, we may not be able to supply you with our products or services, including full access to our website.

4 Sensitive information

4.1 We do not actively collect sensitive information such as information about your racial or ethnic origin, political opinions, criminal history, religious or philosophical beliefs, trade union membership, sexual orientation or health.

4.2 We will only collect sensitive information if you have given your consent for us to do so and the information is reasonably necessary for us to carry out our functions or activities, or as otherwise permitted under the Privacy Act.

4.3 If we hold any sensitive information about you, that information will only be used and disclosed by us for the purpose for which you provided it for, and your provision of that information will be taken as consent for us to use it for that purpose.

5 Use and disclosure of your personal information

5.1 We use and disclose the personal information we collect for our business purposes and to fulfil our legal obligations. This may include the following:

(a) to provide you with information about our products, including information of a marketing nature;

(b) to sign you up for an account on our website or for our newsletter;

(d) for your involvement in promotions we may operate from time to time;

(e) to provide you with safety alerts regarding our products and communicate any product recalls;

(f) to verify your identity;

(g) to process your order and provide you with the products you order;

(h) to communicate with you regarding your orders and deliveries;

(i) to process employment applications;

(j) to improve and manage our business, including our website and products;

(k) to customise your experience when using our website;

(l) to address and answer any enquiries or questions that you might have; and

(m) in accordance with applicable laws, including the APPs.

5.2 We may disclose your personal information to our employees and third party service providers, as we deem necessary to enable us to conduct our business activities and to facilitate our dealings with you. Service providers we may disclose personal information to include:

(a) legal and other advisors;

(b) regulatory bodies;

(d) website and database developers;

(e) cloud service providers;

(f) online store and e-commerce platforms;

(g) sales and ordering platforms;

(h) payment processors;

(i) CRM and marketing tools providers; and

(j) web hosts.

5.3 Our online store is hosted by Shopify. By using our website and purchasing products via our online store you consent to the collection, use and disclosure of your personal information by Shopify in accordance with its privacy policy available at www.shopify.com/au/legal/privacy.

5.4 We may share information other than personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners.

6 Direct marketing

Unless you opt out by contacting us via the link here: https://theforme.com/pages/contact-us, we may use your personal information to inform you about products, services and special offers by post, telephone or any form of electronic communication.

7 Anonymity

You may, in some circumstances, have the option of not identifying yourself or using a pseudonym when you deal with The Forme, such as if you are making a general enquiry. However, if you choose not to provide your personal information, we may not be able to provide you with a product or a response you request to the extent this reasonably requires us to collect your personal information.

8 Cookies and other tracking technologies

8.1 A cookie is a small file which asks permission to be placed on your computer's hard drive. The cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs and preferences by collecting and remembering information about you.

8.2 We use cookies and other tracking technologies to provide our website and to identify which pages are being used and how you use them. This helps us analyse information about web page traffic and improve our website by tailoring it to your needs.

8.3 You can choose to accept or decline cookies. Most web browsers automatically accept these, but you can modify your browser settings to decline these if you prefer. This may, however, prevent you from using the full capabilities of the website.

8.4 We may also use third-party analytics tools, such as those provided by Google, Meta and Klaviyo to provide us with information about how you use our website. These analytics tools may place or access cookies on your device, which allows them to monitor your web browsing activity. More information regarding the services provided by Google, Meta and Klaviyo including their privacy policies and information about opting out is available on their websites:

(a) Google: https://policies.google.com/technologies/partner-sites

(b) Klaviyo: https://privacy.klaviyo.com/policies/en/

8.5 You can opt out of Google Analytics at the following link: https://tools.google.com/dlpage/gaoptout

9 Storage and security of your personal information

9.1 The Forme may hold your personal information in a number of different formats, including software programs (located both onsite and offsite, including in the cloud), databases, filing systems and in offsite backup storage.

9.2 The Forme is committed to ensuring that the information you provide is secure and we take all reasonable steps to protect your personal information from loss, unauthorised access, modification, disclosure or misuse. However, transmission over the internet cannot be guaranteed as being fully secure. We encourage that you take care when sending us personal information over the internet. You do so at your own risk.

10 Disclosure of personal information outside Australia

We may disclose your personal information to overseas recipients, including to the third party providers set out in this policy. For the purposes of storing and analysing data, we are likely to disclose your personal information to overseas recipients in Canada and the United States of America.

11 Automated Decision-Making

11.1 The Forme may use a range of systems, including machine learning and other artificial intelligence processes (AI), to automate or assist with decisions, including where your rights or interests may be significantly affected, and for this purpose may use your personal information in the operation of those computer programs (Automated Decision-Making).

11.2 The kinds of personal information we may use for Automated Decision-Making include:

(a) your name;

(b) your date of birth;

(d) transaction information;

(e) credit card information; and

(f) your account setting and preferences.

11.3 The kinds of decisions made solely by Automated Decision-Making include decisions regarding:

(a) fraud prevention screening;

(b) the conduct of promotions including the selection of winners of promotions;

(d) your overall digital experience.

Where applicable, we will include information in this policy about how Automated Decision-Making is a key factor in, and has a direct connection with, facilitating The Forme’s decision making.

11.4 The Forme’s staff endeavour to use best practice and may use third party AI tools to assist with our functions, activities or operational business purposes. We seek to be transparent about how AI is used.

12 Access to your personal information

At any time, you may request access to personal information about you that The Forme holds by contacting us using the details below. We will endeavour to process your request within a reasonable time. We will generally give you access to your personal information, and if we do not we will take reasonable steps to meet your needs (for example by letting you know generally the kind of information we hold about you). We will also give you the reasons why your request has been refused and advise you on avenues to make a complaint.

13 Correction of your personal information

You should notify us if there are any changes to your personal information. You may ask us at any time to correct personal information we hold about you by contacting us using the details below.

14 Complaints

Please notify us if you have any complaints relating to The Forme’s handling of your personal information. We will investigate all complaints and respond to you within a reasonable time and in accordance with our legal obligations. If your complaint remains unresolved, you can lodge a complaint with the Office of the Australian Information Commissioner through their website at www.oaic.gov.au/privacy/privacy-complaints.

15 Changes to this policy

15.1 This policy was last updated on 27 October 2026.

15.2 The Forme may amend this policy by publishing a revised policy on our website. Any changes will be effective as of the date they are published.

16 Other websites and apps

Our websites, apps and social media pages may contain links to other websites or apps (including social media platforms) of interest. Please note that we do not have any control over those websites or apps. We are not responsible for the protection and privacy of any information which you provide whilst visiting such websites or apps and such websites or apps are not governed by this privacy policy. You should exercise caution and look at the privacy policy applicable to the website or app in question.

17 Contact details and further information

17.1 If you have any questions in relation to privacy or you wish to access or correct your personal information, please contact us directly by email at customercare@theforme.com.

17.2 For further information about privacy issues in Australia, see the Office of the Australian Information Commissioner’s website at www.oaic.gov.au.