Collection: ROWIE The Label

ROWIE The Label began in 2003 as handmade market pieces by Rowie Moore, an entirely self-taught designer from Byron Bay, and has grown into an internationally recognised label releasing four collections a year. Still family-run, ROWIE works with smaller-scale production houses so each garment is made with care and longevity, and its designs carry the coastal ease of home: relaxed femininity, artisanal detail and silhouettes that move the way Byron afternoons do.

The Forme is an Australian online destination for ROWIE The Label. Our curated collection gathers silk midi and mini skirts in sunset colours, floaty dresses, contrast knit tees, drawcord knits and easy tops. A Tessa silk skirt with ALOHAS sneakers is coastal polish without the effort. New pieces land in New Arrivals regularly.

The Forme is an Australian online fashion destination curated by women, for women. Free shipping on orders over $200; shop now, pay later with AfterPay. Want to try ROWIE on? Visit The Forme Showroom.