Collection: ROWIE The Label

Rowie Moore, of Byron Bay Australia, founded ROWIE The Label as an Australian womenswear brand that is widely celebrated for its artisan craftsmanship, effortless coastal aesthetic, accessible price-points, and timeless appeal. Entirely self-taught, Rowie is one of the most exciting designers working in Australian fashion today. Her unique and ultra-wearable designs are inspired by her frequent travels around the globe, the empowered women around her, elements of nature, and the sun-kissed, laid-back streets of Byron Bay. Rowie can be found sketching designs on napkins, on the run or tucked away in her Byron-based studio, ensconced in her creative realm.

What began as handmade market pieces in 2003, has evolved into an internationally recognised label, with four annual collections spanning ready-to-wear, swimwear, and accessories. Each collection reflects ROWIE’s free-spirited, yet refined, aesthetic, a delicate balance of relaxed femininity and timeless wearability. Think floaty dresses, artisanal separates, and modern essentials that effortlessly transcend conceptual spheres and seasons.

At its core, ROWIE is a family-run Australian business that champions quality over quantity, working with smaller-scale production houses to ensure garments are crafted with care, longevity, and attention to detail. Adored by women who value authentic style and conscious design, ROWIE continues to celebrate individuality, confidence, and ease through clothing designs that feel as good as they look.

Discover ROWIE The Label online at The Forme–where Byron Bay’s effortless spirit meets modern, globally relevant design.

Shop the latest collection from ROWIE online at The Forme, with the option for free and fast, express shipping across Australia and New Zealand.

Free shipping on orders over $200. Shop now, pay later with AfterPay.

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Want to try it on? Visit us at The Forme Showroom.