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Lollys Laundry’s ‘Amond’ skirt gives classic denim a fresh, artisanal spin. Cut from soft mid‑weight cotton chambray, it falls from a wide, smocked waistband that cinches comfortably at the smallest part of your frame before flaring into a swishy A‑line maxi silhouette. Horizontal bands of deep‑indigo and sun‑bleached stripes are pieced together to create a subtle ombré effect, echoing hand‑woven textiles and adding depth to the inky blue wash. Patch pockets nod to utility styling while emphasising the label’s Copenhagen‑cool nonchalance. Temper its sweeping proportions with a close‑fitting tee and ankle boots by day, then switch to a crisp poplin shirt and stacked bangles for evenings al fresco.
Founded in Copenhagen in 2007 by Kamilla Byriel, Lollys Laundry makes clothing made to live in: tactile, colourful knitwear and easy layers, recognised with Denmark's Børsen Gazelle Award. The Forme is the largest Australian stockist of Lollys Laundry; discover our full Lollys Laundry edit.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
Our dedicated team of curators select only the highest quality garments that are designed for the empowered woman.
Years of experience in the fashion industry, and expertise at recognising seasonal trends combine to deliver you clothing and accessories created with love that empower you through your style choices.
Bringing together a carefully curated collection of bespoke products sourced globally
Our team of passionate curators bring their insights and experience to create styles for all ages that make you feel confident and empowered
For the woman who wants to remain relevant, The Forme is her solution to uncomplicated dressing
