DAY Birger et Mikkelsen
Founded in Copenhagen in 1997, DAY Birger et Mikkelsen endeavours to create clothes that are “accessible and personal.” Celebrating confident femininity, the label designs for a democratic audience focusing on Scandinavian simplicity with a bohemian influence. Blending the mindsets of a jetsetter with the free-spirited verve of a modern gypsy, the brand is revered for its modern, sophisticated approach to wardrobe standouts.
Under the creative direction of designer Christina Exsteen, the label relaunched in 2021 with its fall/winter ’21 collection revealed under the slogan ‘Imagine a New DAY.’ It was with this collection, that the new DAY woman emerged to immediate critical acclaim; ageless, timeless, sophisticated, and sexy. Since then, the new vision for DAY has garnered a widespread cult following of loyal fans.
DAY Birger et Mikkelsen’s designs embody confidence; clothes intended to empower and inspire. From reimagined classics to strong, directional, sartorial choices, DAY’s collection adopts a timeless perspective of seasonal trends, embracing the best of what’s now, and making it forever.
Championing sophisticated craftsmanship above all else, expect sculptural silhouettes, masculine-inspired tailoring, embellished evening-wear and beautifully constructed basics.
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