Mela's Cool Classics
Easy styling and carefully selected fabrications form the cornerstone of Mela Purdie's design success.
Made in Australia
All Mela Purdie styles are designed and made in Australia–supporting local producers and the Australian Fashion Industry.
Designer Mela Purdie founded her eponymous label in 2001 with the goal of redefining the way contemporary women build their wardrobes. Seeking to challenge the longstanding cyclical nature of consumption and production in the fashion industry, Mela Purdie creates wearable basics that are accented against seasonal on-trend prints.
A focus on fabrication, silhouette and feel, forms the crux of the brand’s mission of ‘empowering a sense of ease’.
All Mela Purdie styles are designed and produced in Australia–championing Mela’s longstanding commitment to supporting local producers and the Australian Fashion Industry at large.
Expect a wide variety of clean minimalist options ranging from women’s classic shirts and tops, to staple off-duty pants and oversized outerwear.
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