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Danish label Lollys Laundry’s employs feminine details and playful prints in each of their collections, perfectly embodied through this Samo Midi Dress. Made from breezy crepe stamped in a bubble-gum pink leaf print, it has a cross-over V-neck and a fully elasticated waistband with adjustable ties to ensure you can create the perfect fit, whatever the occasion. The floaty skirt and ruffled shoulder straps create nice dimension. Wear yours with ballet flats.
Founded in Copenhagen in 2007 by Kamilla Byriel, Lollys Laundry makes clothing made to live in: tactile, colourful knitwear and easy layers, recognised with Denmark's Børsen Gazelle Award. The Forme is the largest Australian stockist of Lollys Laundry; discover our full Lollys Laundry edit.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
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