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Even Lollys Laundry’s simplest styles are imbued with the Danish label’s carefree spirit, like this FaithLL Blouse LS.
It’s cut from crisp, lightweight cotton and detailed with cobalt-blue embroidery across its sleeves–mirrored at the placket where 4 blue buttons line the front.
The A-line cut enhances the relaxed, slightly oversized fit.
Tuck it into your favourite pair of jeans.
Copenhagen-based brand Lollys Laundry encompasses the carefree spirit of Scandinavian dressing. Led by designer Kamilla Byriel, Lollys Laundry initiates clothing “made to live in.” Founded in 2007, the brand’s guiding force remains true to Byriel’s belief that fashion should be fun– “otherwise it's no use.” From tactile, colourful knitwear and outerwear to easy one-and-done dresses, the Danish brand stands for high-quality, affordable, and accessible designs that pack a punch.
The label’s collections are saturated with colour, fun-filled, and effortlessly cool. Championing a mix of shapes and colours, each seasonal offering blends unpretentious design with classic styling. Recognised as a leading design force in the Danish fashion scene, the label has received the Børsen Gazelle Award for nurturing creativity in Denmark on multiple occasions.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
The Forme’s edit includes versatile and wearable styles from pull-on cotton pants that are perfect for your next vacation, to colourful windbreakers and vests–visualise bold prints and textured fabrics.
As the largest online stockist in Australia, shop the latest collection from Lollys Laundry at The Forme, with the option for free and fast, express shipping across Australia and New Zealand.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
Our dedicated team of curators select only the highest quality garments that are designed for the empowered woman.
Years of experience in the fashion industry, and expertise at recognising seasonal trends combine to deliver you clothing and accessories created with love that empower you through your style choices.
Bringing together a carefully curated collection of bespoke products sourced globally
Our team of passionate curators bring their insights and experience to create styles for all ages that make you feel confident and empowered
For the woman who wants to remain relevant, The Forme is her solution to uncomplicated dressing
