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Even Lollys Laundry’s simplest styles are imbued with the Danish label’s carefree spirit, like this FaithLL Blouse LS. It’s cut from crisp, lightweight cotton and detailed with cobalt-blue embroidery across its sleeves–mirrored at the placket where 4 blue buttons line the front. The A-line cut enhances the relaxed, slightly oversized fit. Tuck it into your favourite pair of jeans.
Founded in Copenhagen in 2007 by Kamilla Byriel, Lollys Laundry makes clothing made to live in: tactile, colourful knitwear and easy layers, recognised with Denmark's Børsen Gazelle Award. The Forme is the largest Australian stockist of Lollys Laundry; discover our full Lollys Laundry edit.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
Our dedicated team of curators select only the highest quality garments that are designed for the empowered woman.
Years of experience in the fashion industry, and expertise at recognising seasonal trends combine to deliver you clothing and accessories created with love that empower you through your style choices.
Bringing together a carefully curated collection of bespoke products sourced globally
Our team of passionate curators bring their insights and experience to create styles for all ages that make you feel confident and empowered
For the woman who wants to remain relevant, The Forme is her solution to uncomplicated dressing
