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Lollys Laundry’s ‘Hailey’ shirt distils the label’s Copenhagen‑cool sensibility into an easy, mood‑lifting staple. Cut from airy cotton voile, it drapes loosely across the frame, gathering softly into a neat Mandarin collar and raglan sleeves that finish in gently elasticated cuffs. A concealed button placket keeps the focus on the artisanal pattern, while the curved hem makes it effortless to wear loose over denim or half‑tucked into high‑waisted tailoring. The midnight ground sets off an exuberant flower‑and‑paisley motif–pops of fuchsia, marigold and verdant green dance across intricate dot‑work outlines, giving the print a hand‑embroidered feel. Style yours with wide‑leg jeans and sculptural hoops for daytime, switching to leather trousers and slingbacks after dark.
Founded in Copenhagen in 2007 by Kamilla Byriel, Lollys Laundry makes clothing made to live in: tactile, colourful knitwear and easy layers, recognised with Denmark's Børsen Gazelle Award. The Forme is the largest Australian stockist of Lollys Laundry; discover our full Lollys Laundry edit.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
Our dedicated team of curators select only the highest quality garments that are designed for the empowered woman.
Years of experience in the fashion industry, and expertise at recognising seasonal trends combine to deliver you clothing and accessories created with love that empower you through your style choices.
Bringing together a carefully curated collection of bespoke products sourced globally
Our team of passionate curators bring their insights and experience to create styles for all ages that make you feel confident and empowered
For the woman who wants to remain relevant, The Forme is her solution to uncomplicated dressing
