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Lollys Laundry’s Heather Blouse embodies the brand’s playful approach to Scandinavian minimalism, reimagined through a lens of relaxed summer-chic. Cut from airy cotton voile, this short-sleeved silhouette is decorated with an artful botanical print in rich cobalt and verdant green, cascading down vertical panels that flatter and elongate the figure. The pintuck detailing through the front adds subtle structure, while the open V-neckline softens the look with ease. Pair it with tonal separates or linen tailoring–it’s a warm-weather staple that balances effortless elegance with a touch of tropical whimsy.
Founded in Copenhagen in 2007 by Kamilla Byriel, Lollys Laundry makes clothing made to live in: tactile, colourful knitwear and easy layers, recognised with Denmark's Børsen Gazelle Award. The Forme is the largest Australian stockist of Lollys Laundry; discover our full Lollys Laundry edit.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
Our dedicated team of curators select only the highest quality garments that are designed for the empowered woman.
Years of experience in the fashion industry, and expertise at recognising seasonal trends combine to deliver you clothing and accessories created with love that empower you through your style choices.
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Our team of passionate curators bring their insights and experience to create styles for all ages that make you feel confident and empowered
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