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Balancing sensuality and simplicity, the Luton Dress by Lollys Laundry captures understated glamour through the brand’s relaxed Scandinavian lens. Cut from stretch velour, its lustrous finish catches the light with every movement, lending a quietly dramatic sheen. The lavender tone enhances the fabric’s soft drape, while gentle ruching through the side seam sculpts the silhouette with effortless allure. A sleeveless cut and midi length complete the look; refined, tactile, and endlessly wearable. Style it with crystal earrings and kitten heels for evening sophistication, or layer beneath a tailored blazer for modern, minimalist appeal.
Founded in Copenhagen in 2007 by Kamilla Byriel, Lollys Laundry makes clothing made to live in: tactile, colourful knitwear and easy layers, recognised with Denmark's Børsen Gazelle Award. The Forme is the largest Australian stockist of Lollys Laundry; discover our full Lollys Laundry edit.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
Our dedicated team of curators select only the highest quality garments that are designed for the empowered woman.
Years of experience in the fashion industry, and expertise at recognising seasonal trends combine to deliver you clothing and accessories created with love that empower you through your style choices.
Bringing together a carefully curated collection of bespoke products sourced globally
Our team of passionate curators bring their insights and experience to create styles for all ages that make you feel confident and empowered
For the woman who wants to remain relevant, The Forme is her solution to uncomplicated dressing
