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Evoking the relaxed spirit of Copenhagen street-style, Lollys Laundry’s Rumi Jacket distils the brand’s signature ease into a piece both artful and understated. Cut from lightly quilted cotton, it’s patterned in an expressive black print that feels at once graphic and organic–a quiet nod to the label’s love of playful pattern-mixing. Its softly structured silhouette, wide sleeves, and open neckline lend a sense of freedom to the form, while the boxy cut ensures effortless layering. Deep patch pockets and subtle quilting trace its casual-luxury appeal, inviting year-round wearability. Style it as the Danes do; draped over a printed midi dress or layered with tailored trousers and metallic earrings for a hint of off-duty glamour.
Founded in Copenhagen in 2007 by Kamilla Byriel, Lollys Laundry makes clothing made to live in: tactile, colourful knitwear and easy layers, recognised with Denmark's Børsen Gazelle Award. The Forme is the largest Australian stockist of Lollys Laundry; discover our full Lollys Laundry edit.
The name, ‘Lollys Laundry’, is a nod to the brand’s commitment to creating clothing for every woman, and every occasion. ‘Lolly’ is an abstract character that reflects the label’s multi-faceted customer who mixes and matches patterns and colours with a distinct confidence and defined personal finesse.
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